Email automation plays a crucial part in the marketing of every business, no matter the operation, size, or field. Emails can improve the visibility of your brand, even in highly competitive markets. Automation is one of the best ways to engage your customers and create interactions that can promote customer loyalty.
There are many automation tools out there, and finding the best can be challenging. You have to find the one that meets the demands of your business. It’s advisable to try free email automation platforms before you opt for the paid plans. Below are the ten best email automation tools.

1. Moosend
   Moosend is an email automation tool that allows you to create and automate amazing campaigns that can convert sales. The platform comes with different features such as easy-to-use campaign editor. It will help develop responsive campaigns and workflows that will remove the bundle of repetitive tasks.
   The platform also offers analytics that tracks your campaigns and determine how effective they are. Also, the tool comes with an A/B slit feature that guarantees email deliverability. The spam and delivery tests will protect you from flagging.
2. Sender
   This tool helps you create effective campaigns that will capture your audience. The good thing about this tool is that it’s easy to use. You only need creativity and vision to create campaigns that will engage your audience.
   The tool allows you to preview the effectiveness of your campaigns, both on your phone and desktop. It grants you access to analytics that track the behavior of your subscribers. Analytics will help you identify the best campaigns that have a higher rate of conversion.
3. Mailchimp
   Mailchimp will help you develop, test, and improve campaigns. You will also receive essential statistics and reports when you use the tool. The campaign editor is simple and easy to use, and you can master it in a few hours.
   The tool has a separate editing section that will help modify your text. Also, the tool features an extensive integration list that allows you to connect your apps to increase productivity. The platform has several features for the free plan, but you can get advanced functions when you subscribe to the paid plan.
4. MailerLite
   MailerLite email automation tool is a sophisticated editor that allows you to create and personalize your email campaigns. Note that you can’t access the campaign templates with the free plan. However, you can create your templates.
   The platform gives you the freedom to run your A/B tests to identify the contents that capture the attention of your subscribers. The tests will help increase sales and conversions. This software is ideal for those who wish to combine email campaigns with website pop-ups and landing pages.
   The platform offers a 14-day free trial to test all the features before you decide whether to upgrade or not.
5. Zoho Campaigns
   Zoho email automation tool can help come up with personalized marketing campaigns that convert sales. The platform is not only straightforward but also allows you to create customized subject lines. The platform provides three options that you can choose from when designing your campaigns.
   The platform makes the process easy by giving you access to basic, saved, or pre-designed templates. The free plan allows you to send over 10000 emails every month to 2000 subscribers. Also, you get access to several automation features such as creating autoresponders that captivate customers the moment they press the call-to-action button.
6. Mailjet
   Mailjet automation tool features a free plan that gives you access to the basics of email marketing. It comes with different features such as A/B tests, segmentation, real-time tracking, campaign comparison, automation, among others. You get a 30-day trial when you subscribe to the tool.
   The tool has an advanced email editor that helps you create responsive campaigns faster. You can also preview your emails to check how they look like on various devices. It allows you to send 6000 emails to an unlimited number of contacts.
7. EmailOctopus
   This tool will enable users to send mails vial the Amazon Simple Email Service. The platform comes with an easy to use campaign editor that doesn’t require technical expertise. The tool comes with features such as template management, deliverability, and bounce tools.
   The tool comes with a free plan (Shrimp) that allows you to send up to 10000 emails to 2500 subscribers. It also enables you to sell statistics and reports for a month.
8. SendPulse
   This multi-channel allows you to create email marketing campaigns and send them through different platforms such as SMS, Facebook, and Viber to promote your business. The simple drag and drop editor ensures that you create the campaigns easily.
   The A/B testing tool enables you to determine what content and subject lines that convert best. The tool features a subscription form builder that allows you to develop forms from scratch or use the platform’s templates.
9. Sendinblue
   This email automation tool is ideal for new brands in email marketing. The minimalistic campaign editor provides users with a neat and straightforward interface to create their campaigns. The platform also allows you to monitor your leads and boost their success rate.
   Also, the platform has contact management and analytic feature that enables you to collect customer insights. It can make your email campaigns to be more personalized and efficient. The platform offers a free plan that allows you to send up to 9000 emails to unlimited contacts per month.
   Brands with both small mailing lists and more extensive mailing lists can benefit from the tool.
10. Benchmark
    The major advantage of the Benchmark tool is that it comes with a live-editing function. The feature allows users to edit and enhance photos instantly. You can also use the Inbox Checker feature to view how emails appear on various devices.
    The platform also allows you to perform spam filter tests to boost your reputation and deliverability. The tool has a phone assistance service even for the free plans. You can send over 10000 emails to up to 2000 subscribers.
    Conclusion
    Email automation is a crucial tool that can help marketers improve their conversion rates. It comes with many advantages, and choosing the right tool can promote your growth.