The marketing industry is becoming competitive every passing day, and it is becoming hard for the people in this industry to survive using single automation software. At the same time, there are many automation software tools available for you to choose from even though it can be hard to make the decision on which suits you best. Here are some of the best marketing automation software tools;
a. Hubspot
b. ConvertKit
c. Autopilot
d. ActiveCampaign
e. Rejoiner
f. SendinBlue
g. Omnisend
ActiveCamppaign
Small business owners mostly use this software, and as per now, there is about 90,000 small business which is using it to automate their marketing. One thing that makes this software stand out of the other is its pricing and affordability. Unlike other softwares in the market, it remains to be affordable. The software has new features that help you stay ahead of others. For instance, not long ago, the software released features such as attribution, predictive content and site messages to help you conduct your business with ease as well as target your customers.
Autopilot
Autopilot comes with features that help in building email sequences automatically and fast. The software allows you to input emojis, explanations and stickers to your email sequences. Also, you can easily collaborate with other teams on building sequences with the help of autopilot software. The feature will help you go through your automation even a year later and catch up with its speed. The software also can trigger actions in your other tools. As a result, you won’t have to struggle to look for tools such as Zipper and the rest; thus, your sequences becomes easy to understand. Above all, with this software, you can easily track if your set goal is about to be achieved or not. For instance, if your goal was to convert a certain percentage of your audience into buyers, the autopilot can produce reports for you to see whether you are approaching your goal or you have achieved it already.
Hubspot
Hubspot, unlike other softwares, is highly-priced and although it offers a free version of its software, the features come at a price. Nevertheless, with the element of its price out, Hubspot is known for its strong influence in the market. The software offers you email marketing abilities. It is the best platform to help you reach your customers as you convert others into buying your products.
SendinBlue
This software is the best for template design and is well featured to perform competitively in the market. It provides you with emailing solutions and does well for small and midsized businesses.
ConvertKit
This is designed for bloggers and people interested in creating content. It is the best tool for beginners in search of basic understanding of the marketing automation concept. However, the software does not do a lot to you apart from helping you to send plain emails to your customers to increase engagement. If you are beginning, this can be the best software for you in terms of simplicity and affordability.

Omnisend
This software is still new in the market, but regardless, it has not stopped delivering to its best for marketing automation. The platform has several features among them being integrations with Messenger, Facebook and Whatsapp to help the marketers automate their businesses across every channel. The email templates in this software help the marketer reduce cart abandonment as well as drive the reviews of their products.

Rejoiner
This means that you delegate your management duties to a team of experts. The platform is tailored to marketing and eCommerce.
What to consider when comparing marketing automation software
• Pricing
• Integration with the existing software
• Usability of the software
• Email capabilities
• Sales capabilities
• Content capabilities
• Social media capabilities
Benefits of marketing automation
• Skipping of marketing processes
The use of marketing automation software enables you to visualize your customers as well as marketing strategies. As a result, it becomes easy to create processes around your customers. Moreover, you can better understand your target customers and know what you should do to drive more traffic to your brand with the help of additional features in the softwares.
• Targeting the right customers across multiple channels
Marketing automation is among the several ways a business person can meet various people at once. These people become their audience and eventually, their buyers. This is made possible by posting your content is different online and offline platforms where various people can see. You can do this through sending an email, a postcard, a text message, a tweet or sometimes a phone call. This allows you to reach many potential customers through different channels.
• Split test campaigns
It differentiates traditional landing page or emails A/B testing, because of various stages, unlike the automation tool that is easy to run cause it brings you essential improvement and efficiency bringing incremental improvements that promote marketing activities with efficiency.
• Adds customers lifetime value through up-sells and cross-sell
With marketing automation, you will be able to understand the revenue that has been collected in daily activities through implementation of up-sells and cross-sells. The marketer can now generate new orders, do promotions on the gift products and set up up-sells. Also, you can easily remember the amount of revenue you earned from a specific activity by creating a series of automated rules.
• Take your marketing activities to an ultra-targeted level
Marketing automation gives you the ability to achieve targeted marketing campaigns by researching available opportunities in the market. Potential customers can give a try to your products and make purchases.
• Reduces time wastage
Marketing automation has a dashboard that enhances you when campaign on social media. This will, in turn, allow you to post on several accounts in the shortest time something you cannot do without marketing automation tools.
• Organizes posts and campaigns ahead of time
Marketing automation tools are designed in a way that they can allow you to schedule your campaigns as well as social media posts. As a result, you can plan your schedules ahead of time and know when to post in different segments depending on the needs of the customers.
• It takes a short time to create campaigns
It has a drag and drop interface, which manages to create email campaigns, landing pages and social campaigns with no specialist. Also, you can a lot of time by using a team of experts working with you through web design. This allows you to execute your marketing campaigns more efficiently.
To sum up, marketing automation software tools has helped many customers across the world beat competition as well as drive traffic on their brand. All you need is to choose the software that will work best for you.