If you are thinking of implementing your ideas into a business, there is a strategy to get you there as fast as possible. I am talking about utilizing marketing funnel automation as a technique to create traffic on your website and convincing people to purchase your products. A marketing funnel is all the journey your target customers have experienced with your product and, most importantly, the initial stages of learning about the brand and eventually buying. As the business owner, you have to understand your marketing funnel if at all you want to map your routes to productive conversations.
The marketing funnels help you to know what actions that influence your customers most. As a result, you have the power to drive your sales, ensure customer loyalty, and create brand awareness. Automating your marketing funnel helps you to generate new leads automatically. You can use different methods to ensure marketing funnel automation.

1. Using marketing funnel automation software
   The market offers you various marketing automation softwares, but you should figure out which one you will need at each stage and which one works best for you. Some of the examples of these softwares include;
   I. Pardot- This is perfect for the management of email campaigns, and this works best for marketers who love data creation.
   II. Marketo- The software has been used by people for different purposes. Others use it to make email templates while others find their marketing funnel automation solutions in it.
   III. Hubspot-This is most efficient in the initial stages but can be used through to the last steps as well. The platform helps the business person throughout the whole marketing funnel process.
   IV. BuzzBuilder- This software does not only allows you to send emails to your customers about the brand but guides you to the new leads in your customer list using its unique feature of predictive analytics tool.
   V. Customer.io- This uses an automated email that allows you to send the right information concerning your brand to the right customers.
   VI. AdRoll- AdRoll helps you with new leads prospecting through advertisement, email outreach, and onsite pop-up integration. This software ensures that your brand reaches a large audience as fast as possible.
2. Create useful content
   Content is what attracts the eyes of every potential customer, and this should be your first thing to do in the process of marketing funnel automation. If you get people looking and talking about your brand all the time, it means that your brand will sell fast. You have to realize that today, content is an effective strategy than the outbound techniques that were used before, such as email.
3. Topic research
   This is also important because you do not want to post something that will not attract many viewers. Conduct a background topic research with your goal being to be ranked high on google. You can use a topic research platform that you think suits you best, for instance, Ahrefs. Use the following steps to conduct your search;
   • Use the site of your choice
   • Add your competitors brand name
   • Click on the search icon
   • Check the competitors top pages that show up
   In the end, you will use knowledge of the competitors’ traffic, the keywords they use to ensure traffic on their websites, and finally, the content that ranks high on google. With the competitors’ content and keywords, you can create your own article that will take you to the first pages of google.
4. Creating an article
   Creating content takes a smart mind, and you should consider yourself an expert in making incredible articles. Your focus should not only be pushing people to purchase your brand but also offer insights and experiences to the industry. Start with looking at the particular issues you are dealing with and create content about them. For instance, if you are in the transportation industry, you create articles with themes such as trucking regulations. Let people understand everything about the transportation industry through you, and you will see that many people would choose to read your content always.
5. Optimize your content
   Achieving traffic on your website can be something that needs effort and a smart brain. You can apply several existing SEO practices to optimize the content and earn the best organic traffic from the search engines. There are two things you need to incorporate in the content you share, and those are; keyword research and link building.
6. Use lead magnets
   Another critical strategy of executing marketing funnel automation is to incorporate lead magnets to your content. The information you post should make your potential customers feel free to share their personal information that could benefit your sales process either presently or in the future. You can create an online course, a blog, write an ebook, or a simple video to help attract people and convince them that your brand is the best. There are commonly used top free tools to create lead magnet;
   i. Wistia
   ii. Canva
   iii. Piktochart
   iv. Smallpdf
   v. The stocks.im
7. Make a strong call to action
   A strong call to action is an essential part of the general marketing funnel automation process. It is more of a pop-up in your blogs, and people could see it while reading your blog or article or watching your video. This notification will put your lead magnet into action. Some things you should do to make this piece of strong to action pop-up message effective include;
   • Make it as simple as possible
   • Make the message easy to understand
   • Remain friendly
   • Know where to place it whether at the top, the sidebar or the bottom of the website page
   • Make use of smart content
8. Use email automation
   The use of social platforms has already helped you to create traffic to your content. It is now the time for you to capitalize on the interest of the people visiting your site by converting them into email subscribers. As a result, you can contact them directly when you have to. Also, segment and personalize your email to ensure that you are sending the right content to the right group of people depending on the needs and interests of the audience.
   To sum up, automating marketing funnel can be useful to business people who would want to have their products selling fast and ranked high on Google. You only have to use a little effort and your smart mind to achieve this and develop your brand beyond your imagination.