Each automated email is most important, especially if you want to improve your client base. If your prospective responds, then you win. But if they don’t, then you miss an opportunity. Therefore, you should monitor the progress of each automated email as it’s vital when checking who has replied and who has not.

But following up, automated emails can be challenging for startups and small businesses. Most times, you’ll be looking for ways of growing your business. Besides, following through prospect customers can hit a hard rock, especially if you have tried doing so numerous times. So, it’s time to move onto the next ultimate solution, that is, using software to track your automated emails.

Automation + CRM

When it comes to following your automated emails, combining automation with CRM derives numerous benefits. Through marketing automation, you’ll start email campaigns while attending to other aspects of your business. This will allow you to nurture your prospects until they’re ready to purchase your products or services.

Combining automation and CRM means more benefits to your prospect follow-ups as you can easily track and capture your leads and their interactions with your team. Also, depending on the automation sequences, CRM will enable you to know the leads who are ready for contact and which ones are not.

The moment you establish and run these systems, they’ll cater to you without further effort from you. They’ll convert your leads into customers and prevent them from slipping through any cracks.

Seven Reasons for doing email follow-ups

Since it’s hard for humans to do email follow-ups and collecting information via chats is not sufficient, you can also use templates to follow up accurately. After setting up templates, you can now relax as they work in the background. Besides, they make the conversation more human, friendly, and are not like some automation software that does not address the client directly.

1. After a meeting

After your first positive meeting with a prospective client, you may find yourself sending them a follow-up email. For instance, you recently made a call to a potential client on a business deal, and they were interested in every word you were saying. Now you are wondering on how you can ask them what they think about the deal. You design a follow-up email that asks them on the next step they’ll take concerning the deal. But for many reasons, the client doesn’t respond to your follow-ups calls and emails.

2. After a trigger event

Another reason for doing an email follow-up is when there is a trigger event. For example, if a prospective client re-opens an email you sent earlier, then it’ll be essential to follow them up. There is a myriad of tools in the market for tracking when someone opens an email including Mail Tracker and HubSpot’s free sales tools. Not only do they allow you to spy on your clients but are also useful in gauging the interest of your subjects in your mails.

3. After tweak

Well, at times, when sending a follow-up sales email, you should make some changes to your message. Whether it’s a simple change in the wording or changing the subject of the email, these adjustments can enable you to achieve what you want. For instance, if you’re going to do business with some companies in your area, you might craft the same email for each of them. But that might not close your deals, as these companies will feel your email to be random and therefore categorize them as spam. But if you make some tweaks to a message for each of the companies, then the emails will be more effective and less spam.

4. After you leave a voicemail

If you are into automated emails much, then at times you’ll send your prospects voicemail messages. But these voicemails you send does not guarantee a response, and therefore you’ll want to send a follow-up- Why? Because it increases the response rate by more than 80% in a day.

5. After a conference, trade show

Each time you attend a networking event or a trade show that is related to your products or services, you’ll likely make some connections. These avenues enable you to build a network but to maintain it, you’ll have to follow them up. So, you’ll have to craft follow-up emails to these connections to make a deal, market your brand and more.

6. After the first discussion

A follow-up email is one of the most crucial tools in converting your prospects to clients. Therefore, make sure you design a strong and custom email that will attract the subject’s prospect interest. Also, in your message, stick to the point and explain how you value the time you spend together. Now, tell them how you’ll assist them in achieving something. But since you’ll be sending numerous emails to prospects each day, make sure you automate them using a reliable email automation tool.

7. After sending a follow-up email

Even though you are sending follow-up emails to your prospects, there’s no guarantee that they will respond. However, you should not give up that early, especially in situations where you feel you’ll be successful. Instead, send more follow-up emails with the subsequent ones containing messages that will elicit a response from the prospect. Also, ensure you design useful and straightforward messages that will attract your client’s attention and elicit a response. As they say, perseverance pays off, especially in the email marketing field.

The automated email follows up services can be useful when you want to track all your prospects. For those who have done it before, they’ll tell you that the journey is not easy, but once you establish yourself, everything flows smoothly. When you assign human representatives to follow up on emails, they’ll get tired after a short time. Human representatives are only useful for the first follow up through chats, but after that, it’s time to get an email to follow up software. These will enable you to relax as they go through each prospect to turn them from prospects into your business clients.